Capabilities / Analytics & Insights / Marketing & Social Media Analytics

From campaign idea
to business result.
End to end.

We don't just build the analytics layer — we can plan, execute, and manage your marketing campaigns too. Strategy, creative direction, channel management, and performance optimisation, with the data infrastructure underneath it all to make every decision sharper than the last.

Whether you need us to run the full operation or just build the insight layer your team works from — we do both.

Turn marketing spend into measurable business outcomes.

Most marketing analytics tells you what happened. We build systems that tell you why it happened, what to do next, and which lever to pull to move the number that actually matters.

What We Build

Campaign Performance Analytics

Cross-channel visibility in one place, with consistent definitions. No more reconciling three dashboards to answer one question.

What we deliver:
  • Unified campaign performance dashboards
  • Channel attribution modelling
  • Cost-per-acquisition tracking by campaign and audience
  • A/B test reporting and statistical significance scoring
  • Budget pacing and spend efficiency metrics

Consumer & Audience Intelligence

Go beyond demographics. Understand how customers actually behave, what drives conversion, and what the next high-value segment looks like.

What we deliver:
  • Customer segmentation and cohort analysis
  • Behavioural funnel analytics
  • Audience overlap and affinity mapping
  • Lookalike audience profiling from first-party data
  • Lifetime value modelling by acquisition source

Social Media Analytics

Vanity metrics don't move businesses. We connect content performance to pipeline, not just impressions.

What we deliver:
  • Cross-platform social performance dashboards
  • Content engagement and share-of-voice tracking
  • Sentiment analysis on brand mentions and comments
  • Influencer and campaign ROI measurement
  • Competitor benchmarking

Marketing Mix & Attribution

Understand which channels are actually driving growth — and which are just claiming credit for it.

What we deliver:
  • Multi-touch attribution modelling
  • Marketing mix modelling (MMM)
  • Incrementality analysis
  • Channel contribution reporting
  • Media efficiency ratios

Customer Journey Analytics

Map the full path from awareness to purchase to retention. Identify where you're losing people and exactly what it costs.

What we deliver:
  • End-to-end funnel visualisation
  • Drop-off analysis by stage and channel
  • Time-to-convert reporting
  • Re-engagement trigger identification
  • Cross-device journey stitching

Marketing Data Infrastructure

All of this only works if the data underneath it is clean, unified, and trustworthy — before anything is built on top.

What we deliver:
  • Ad platform connectors (Meta, Google, LinkedIn, TikTok)
  • CRM and CDP integration
  • First-party data activation
  • UTM governance and tracking standards
  • Marketing data warehouse design
What Sets Us Apart

Marketing analytics fails when it's disconnected from the business data underneath it. We build the full stack, from raw ad platform data to boardroom-ready insight, so your marketing team stops reporting on clicks and starts reporting on revenue.

Ready to move the needle?
Let's talk about what your marketing data should be telling you.
Book a 30-minute diagnostic call — we'll map where your current marketing analytics is falling short and what connecting it to your business data would unlock.